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Christian Kowalkowski

© Christian Kowalkowski








Associate Professor of Industrial Marketing, Docent (MSc, LicSc, PhD)
E-mail: Christian Kowalkowski
Phone: +46 13 281571
Fax: +46 13 281101

Christian Kowalkowski is Associate Professor of Industrial Marketing at the Institute of Technology at Linköping University, and serves as Assistant Professor of Marketing at Hanken School of Economics in Helsinki. He was appointed as docent in Industrial Marketing at Linköping University in 2011 and docent (Adjunct Professor) in Marketing, especially Service Management, at the University of Oulu in 2013.

Dr Kowalkowski is the Principal Investigator for "Value Creation in Innovative Service Systems: A Research Project on the Dynamics of Service Transition Processes in Industrial Networks", which is funded by Riksbankens Jubileumsfond (Bank of Sweden Tercentenary Foundation).

In the book Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (2017), professors Christian Kowalkowski and Wolfgang Ulaga share their practical twelve-step roadmap for crafting and executing a successful service-growth strategy—based on hands-on experience of working with companies and solid research.


Christian Kowalkowski's current research is concerned with service growth in product firms, solutions marketing, service innovation, relationship dynamics, and value-creation strategies. He serves as Associate Editor of Journal of Services Marketing, the Expert Research Panel Chair on Servitization of Journal of Service Management, and as Editorial Board Member of Industrial Marketing Management, Journal of Business ResearchJournal of Business & Industrial Marketingand Journal of Service Research.

He has published in journals such as European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, Journal of Business-to-Business Marketing, and Journal of Service Management. He received a three-year research grant from the Jan Wallander and Tom Hedelius Foundation for his doctoral dissertation Managing the Industrial Service Function.

Open access versions of his academic publications can be found on his ResearchGate profile and on his Publications page.

Citation information on Google Scholar

Reviewer information on Publons

Research projects

  • Value Creation in Innovative Service Systems: A Research Project on the Dynamics of Service Transition Processes in Industrial Networks, Principal Investigator, Riksbankens Jubileumsfond (Bank of Sweden Tercentenary Foundation), 2016-2018
  • Resource-efficient and effective solutions based on a circular economy thinking (REES) 2015-2019
  • Service Innovation for Sustainable Business 2012-14
  • Flexible Business Models for Competitive Advantage (Flexkraft) 2010-13
  • Developing Industrial Offerings (DInO) 2006-09
  • Industrializing After-Sales Services (IASS) 2004-06


Industrial marketing, service management, and business development courses at intermediate (BSc), advanced (MSc/MBA), and PhD level. I am responsible for the Master's level courses in Industrial Service Development and Industrial Marketing and Supply Chain Management. I share the responsibility for the PhD course in Orientation to Research Methodology and I have been the examiner for the PhD course Service Innovation Theory and Research at Hanken School of Economics and the KATAJA PhD course Service Infusion in Manufacturing.

Office address and office hours

Campus Valla, Hus A, Entrance 15, Room 2A:963

Office hours: by appointment

Postal address

Division of Industrial Marketing
IEI (Department of Management and Engineering)
Linköping University
S-581 83 Linköping

Page manager: christian.kowalkowski@liu.se
Last updated: Wed Mar 29 10:47:24 CEST 2017