Industrial Marketing

The research at our division has the subject area of Business Development in focus. We are about 15 senior researchers and 10 doctoral students. Based on several phenomenon we have three main reseach tracks at the department. Industrial Services, Innovation Systems in Wood Industry and Growth in Small and Medium-sized Enterprises (SMEs).

Industrial Services

Over the past decade, a growing amount of attention has been paid to service offerings in manufacturing, information technology, and other non-service sectors. This phenomenon is often described as a goods-services transition or as service infusion, in which firms have increased their provision of services and solutions. The phenomenon is often ascribed to industry commoditization and to opportunities to achieve competitive advantage through closer customer relationships, revenue growth and higher margins and returns on equity. The increasing strategic importance of service offerings to industrial firms has made the ability to manage the service business in a manufacturing context ever more vital. This research stream is focused on these aspects.

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Innovation Systems in Wood Industry

Business development in the innovation systems, Wood Mechanic, Wood Manufacturing and Industrial construction.The innovation systems Wood industries are important to the Swedish economy, based on domestic resources, efficient production units and access to global customers and markets. Business development focuses on resource utilization, market positioning, product development and efficient processes, cooperation and economic, ecological and social sustainability. The main project is Lean Wood Engineering (LWE).

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Growth in Small and Medium-sized Enterprises (SMEs)

The research on Growth in Small and Medium-sized Enterprises(SMEs) focuses on how sustainable financial results can be achieved through product (goods and services) and market development including internationalization. We also view SMEs as excellent objects of study for the processes dealing with these types of development and what can be learned from these from an overall management perspective, regardless of enterprise size.Center for Applied Management for SMEs (CAM) is part of this track.

more about and research projects

Other research projects are found directely at each researcher's homepage

Finalised Projects